Category Archives: Building Value

How to Build Massive Value for Customers

On Creativity

I like to ponder creativity. Have you ever wondered what it is? Why is it that some people are extremely creative and others aren’t? I was reading a list on Fast Company of the 100 most creative people in business. (List like that are usually just a load of bullcrap, and there list is certainly no exception.

http://www.fastcompany.com/most-creative-people/2012

Lists like that are intended to make you marvel at what others consider to be creative behavior.

Here is my take, you can only be creative if you understand and believe in FREEDOM.
Creativity and innovation both require you to have the courage of your convictions and ideas.
Most people do not allow themselves to live in a free world. They are condemned by the good opinion of others. My greatest ideas have come from my failures. My failures resulted from me being free enough to pursue what I considered to be a better way of doing things.

If you really want to get a Phd in Creativity develop the courage to fail at something you are passionate about.

Nuff said.

Muhammad Yunus – Building Social Business

Muhammad Yunus won the Nobel Prize by proving that money could be loaned to people in poverty. This lecture talks about Socially Responsible Business. His bank currently has over 8 million borrowers where many of the loans are twenty dollars or less. That is what I call innovation!

Yunus challenges the traditional idea of what creates poverty. While I don’t always agree with his conclusions, I respect his work greatly and must acknowledge the social effect he has created.

Muhammad Yunus – Building Social Business – YouTube.

Conventional Wisdom is Worthless When It Comes To Innovation

One of the biggest challenges that most new entrepreneurs have to overcome is recognizing that entrepreneurial wisdom is worthless. Conventional wisdom produces conventional results and who in the world wants that?

In case you’ve been asleep for the last 25 years the world has experienced a technological revolution which is taking no prisoners. People are being more productive as technology makes it easier for us to run faster and jump higher. I can assure you that what is working today in a big, big, way is challenging the conventional wisdom of yesteryear.

Study innovation for any period of time and you have to appreciate the imagination required to do things a different way. Imagination….yeah….that’s the ticket.